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IMAA opens 2024-25 Female Leaders of Tomorrow applications
Agencies

IMAA opens 2024-25 Female Leaders of Tomorrow applications

Applications are open to women who are IMAA members, with a minimum five years’ experience in any independent media agency discipline.

by Jasper Baumann – Sep 5, 2024

IMAA reveals the eight finalists of its inaugural Pitch-Chella initiative
Agencies

IMAA reveals the eight finalists of its inaugural Pitch-Chella initiative

Sam Buchanan: "Each pitch demonstrated a high level of creativity and innovation, and a deep understanding of the brief, target audience and desired result."

by Alisha Buaya – Aug 28, 2024

IMAA reveals inaugural Pitch-Chella participants
Agencies

IMAA reveals inaugural Pitch-Chella participants

The participating teams will pitch campaigns for the Northern Territory Indigenous Business Network and the Waves of Wellness Foundation.

by Alisha Buaya – Jul 25, 2024

IMAA launches affiliate program agreement with IMANZ
Agencies

IMAA launches affiliate program agreement with IMANZ

IMANZ was launched last year and has already grown since its initial membership drive, now boasting more than 40 members and nearly 20 media partners.

by Alisha Buaya – Jul 18, 2024

Mediaweek and IMAA partner to launch Project Next
Agencies

Mediaweek and IMAA partner to launch Project Next

Project Next will feature talent profiles, showcasing individuals' expertise in an effort to assist people in landing their next role.

by Tess Connery – Jul 9, 2024

Federal Government rejects IMAA's master media contract proposal for indie consortium
Agencies

Federal Government rejects IMAA's master media contract proposal for indie consortium

The proposal would have seen a consortium of IMAA members share servicing the $163 million account.

by Jasper Baumann – Jul 5, 2024

IMAA unveils line-up for inaugural Pitch-Chella initiative
Agencies

IMAA unveils line-up for inaugural Pitch-Chella initiative

Mike Wilson: "This innovative initiative is part of the IMAA’s commitment to showcase and develop the depth of talent within the independent media sector."

by Alisha Buaya – Jul 2, 2024

IMAA takes Digi-Byte to Fortress Melbourne
Digital

IMAA takes Digi-Byte to Fortress Melbourne

The event will feature panel discussions, an immersive gaming experience, and a keynote presentation by Digital Immersion co-founder Paco Albie.

by Alisha Buaya – Jun 25, 2024

Indie media agencies forecast 10-20% ad spend growth
Agencies

Indie media agencies forecast 10-20% ad spend growth

Agencies named cost-effectiveness, relevancy, and ROI as just some of the factors impacting their investment in regional media.

by Alisha Buaya – Jun 11, 2024

Big brands treating AI as 'corporate Ozempic' poses indie opportunity: Bingemann
Digital

Big brands treating AI as 'corporate Ozempic' poses indie opportunity: Bingemann

"Within our industry there's an anti-AI fear narrative that's been circulating."

by Tess Connery – May 22, 2024

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