IMAA
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Adholics founder Jake O’Donnell looks back at the agency's success in 2022
O’Donnell also spoke about its rapid growth and its campaigns over the last year
by Alisha Buaya – Jan 9, 2023
IMAA survey predicts strong growth for indies in 2023
Indie agencies also reported solid growth in 2022, with 67% up by between 10% and 20% and more in revenue
by Mediaweek Admin – Dec 13, 2022
Agnes Media founder Charlotte Ward reflects on the agency’s growth and its plans of expansion
Ward also spoke to about incorporating analytics into their work and the benefits of being part of the IMAA
by Alisha Buaya – Dec 12, 2022
IMAA announces the appointment of Jacquie Alley as the new chairperson
Alley is chief operating officer and director at The Media Store
by Mediaweek Admin – Dec 6, 2022
AdUnion's Adam Shalagin discusses developing its attribution platform ahead of the cookieless future
Shalagin also spoke about specialising in streaming and how being part of the IMAA has given them a voice
by Alisha Buaya – Dec 5, 2022
Bench Media's Anthony Fargeot discusses the benefits of being media agnostic
Fargeot spoke about the agency's development over the years and maintaining a united front amid the pandemic
by Alisha Buaya – Nov 28, 2022
The impact of Ageism and how industry bodies are tackling the issue
Mediaweek spoke with Greg Graham, Wayne Philbert and Jacquie Alley on the industry's response to ageism
by Alisha Buaya – Nov 24, 2022
IMAA announces 17 new group deals for members
The deals offer savings on insurance and industry reporting tools to HR management and out-of-home verification
by Mediaweek Admin – Nov 15, 2022
Sandbox Media CEO Luke Sullivan on leading a proudly independent agency
Plus: How the agency is navigating challenges and opportunities facing the industry
by Alisha Buaya – Nov 14, 2022
IMAA announces the launch of its Project Earth initiative
The IMAA has partnered with Trace, C2Zero, Scope3, Net Zero Media and SeenThis for its initiatives
by Mediaweek Admin – Nov 10, 2022
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