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Digital ad revenue up 13% in Q1 2018 YOY, but down 3.5% on Q4 2017
Business

Digital ad revenue up 13% in Q1 2018 YOY, but down 3.5% on Q4 2017

The report also highlights a shift in advertising spend with marketers favouring General Display.

by Mediaweek Admin – May 31, 2018

IAB: Online advertising spend $7.6b in FY2017
Business

IAB: Online advertising spend $7.6b in FY2017

Continued double-digit year-on-year growth

by Mediaweek Admin – Sep 5, 2017

Online advertising spend grows 20% YOY
Business

Online advertising spend grows 20% YOY

FMCG brands leading the way using digital video to deliver brand uplift

by Mediaweek Admin – Nov 30, 2016

Mobile at the heart of retail says IAB Global Report
Business

Mobile at the heart of retail says IAB Global Report

Survey of mobile users in 19 countries shows mobile driving traffic in-store

by Mediaweek Admin – Sep 28, 2016

New IAB CEO Vijay Solanki starts "First50" tour
Business

New IAB CEO Vijay Solanki starts "First50" tour

Solanki is now calling for interested agencies and marketers with a view on the IAB to contact him directly

by Mediaweek Admin – Aug 3, 2016

Adshel joins IAB as its first outdoor company
Business

Adshel joins IAB as its first outdoor company

Adshel has joined the Interactive Advertising Bureau Australia

by Mediaweek Admin – May 24, 2016

Mediaweek Podcast: The Week in Media – 01 April 2016 [2016 Ep 11]
Industry Podcasts

Mediaweek Podcast: The Week in Media – 01 April 2016 [2016 Ep 11]

Every Friday Mediaweek examines the news stories that dominated the week in Australian media for our weekly panel podcast.

by Mediaweek Admin – Apr 1, 2016

Online ad spend up 33% year-on-year in September quarter
Business

Online ad spend up 33% year-on-year in September quarter

Australian online ad spend surges 33% YOY in September quarter to $1.565m

by Mediaweek Admin – Dec 14, 2015

IAB and Nielsen release First Mobile Ratings Report
Features

IAB and Nielsen release First Mobile Ratings Report

IAB Australia and Nielsen have released Nielsen’s Mobile Ratings Report, the a step towards to cross-device and daily audience measurement.

by Mediaweek Admin – Oct 6, 2015

IAB’s Randall Rothenberg on viewability, programmatic, ad fraud & native
Business

IAB’s Randall Rothenberg on viewability, programmatic, ad fraud & native

IAB boss: Digital spend will overtake all television in the next five years

by Mediaweek Admin – Aug 25, 2015

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