IAB Australia
Showing 71 - 80 of 111 results
Ipsos and IAB Australia launch digital audience measurement currency Ipsos iris
It provides accurate data about the number of people who visit the content of digital publishers and platforms
by Mediaweek Admin – Feb 20, 2023
IAB and OMA partner to host Powering DOOH conference in 2023
The one-day conference will present technical and practical content as well as high-level and strategic planning sessions
by Mediaweek Admin – Dec 8, 2022
IAB Australia and PwC find digital advertising contributes $94 billion to GDP
The new report also found the industry is responsible for supporting over 450,000 jobs
by Mediaweek Admin – Nov 23, 2022
IAB Australia CEO Gai Le Roy on the importance of discussing measurement
The conference covered topics such as insights into marketing outcomes and sustainable digital advertising
by Alisha Buaya – Nov 16, 2022
IAB Australia review finds attention metrics provide marketers with insights on ad investments
• The report offers the largest collation of information and perspectives on ad attention measurement
by Mediaweek Admin – Sep 26, 2022
IAB report shows increase in game advertising to reach diverse audience
• Six in 10 media agencies intend to experiment with metaverse activations in next 12 months
by Mediaweek Admin – Jul 5, 2022
IAB report finds use of digital video advertising for brand building escalates
• 74% of buyers are continuing or increasing investment in digital video ad formats
by Mediaweek Admin – May 10, 2022
IAB Australia launches the Affiliate and Partnership Marketing Training Program
• The program is offered free of charge in an online format
by Mediaweek Admin – May 3, 2022
IAB CEO Gai Le Roy discusses the future of data and solving the talent shortage
• Le Roy also discusses the IAB's recent move to Ipsos
by Alisha Buaya – Apr 21, 2022
IAB Australia appoints Liz Eades as director of learning and development
• Eades will steer the development, design, and delivery of practice-based education
by Mediaweek Admin – Apr 19, 2022
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.