HypeAuditor predicts the Influencer Marketing market size will reach a staggering USD $22 billion by 2025.
"Marketers need to continue to be vigilant of the impact of fraud."
The national team’s Instagram account generated an Engagement Rate of 11.87%
975 influencers shared a total of 1,577 social media posts about the annual celebration
Out of the 521,000 Instagram posts only 1,368 posts with brand mentions from 855 influencers had #ad or #sponsored
The report provides an overview of the latest news from social media platforms most used by marketers
HypeAuditor found that 98% of influencers believe media kits would help them secure more brand deals
Additionally, marketers will increasingly prioritise partnerships with gaming influencers
Only 60% of Instagram accounts are estimated to be real people
HypeAuditor measures an increase in profit by almost half
• Department stores and supermarkets lead the pack in influencer marketing
• Only 124 Instagram influencer accounts in Australia contain the word NFT in their bios
• Frolov: "brands should be laying the groundwork for long term partnerships now to reap long term rewards"
• The platform ensures brands and agencies are identifying the best influencers for their campaigns
