Streaming device Hubbl was showcased in front of the Ferraris, and media and sport's who’s who.
"With so many different formats, contexts, audience communities and metrics, it’s never been easier to create ‘cultural landfill.’"
What can the new streaming device do for you? What will you get for your $99?
Mediaweek understands JOY, the creative agency behind the campaign, worked on the launch on a project basis.
Hefele: "We are constantly asking ourselves, OK, we have these rights. How do we maximise them?”
On 10 March, Hubble will also unveil a national advertising campaign starring Hamish Blake and Andy Lee.
Mediaweek asked media buyers about Hubbl's biggest selling points and how it changes the landscape.
"Any proposal to alter search results and app placement to favour free-to-air services undermines customers’ right to choose."
News Corp's Robert Thomson joins colleagues at launch of new streaming management devices
Hubbl available in-store at Harvey Norman and JB Hi-Fi and via Hubbl.com.au
Delany in his own words on devices, cost, billing, bundling, discounts, impact, competition, Hamish and Andy and marketing
18 global and local apps will join Hubbl with device promising ‘unrivalled world of entertainment’
Writing team at work on more episodes based on Mia Freedman’s autobiography
Foxtel Groups' "quantum leap in entertainment technology" is just weeks away
