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The campaign playfully rebrands the initiative as “Austra-Lee-an Made Week”, leaning into Lee’s humour and national appeal.
It's giving Deadpool and Wolverine vibes with catastrophically fewer F-bombs.
New data argues that creator content is shifting from a brand awareness tool to a measurable performance channel.
AI dominated Austin for SXSW 2026, but the festival proved the magic of marketing relies on genuine human empathy.
Convo Media CEO Monique Harris explores the tension between human creativity and AI at SXSW.
CEO Heidi Halson tackles donor fatigue and a cost of living crisis with celebration and collaboration.
The move sharpens the beauty giant’s push into confidence-led, midlife marketing.
Festival Director Bronwyn Kidd talks 35 years of short films, Renée Zellweger’s debut, and the heart of Bondi Pavilion.
Customer-first thinking, in-house formulation and accessibility are shaping the brand’s growth.
Canva predicts we're moving away polished perfection, with imperfection being the standout factor.
It will mark his first in-person activation with the brand.
They're predicting a shift toward comfort and curation.
Have you been naughty or nice this year?
The campaign was curated by Havas Host and Mindshare NZ.
It celebrates summer, encouraging self-expression and giving women the confidence to feel their best.
TEDx Melbourne's Jon Yeo uses data patterns and psychographics to sell out in hours without advertising
'It's a bold visual statement.'
It's a tongue-in-cheek mindfulness campaign celebrating Oasis’ first Australian tour in 20 years.
