Hubbl was first announced six months ago. The initiative is labelled as “Australia’s newest transformative TV technology”.
At the Wednesday launch event, it was revealed the new device will be available in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Pricing for both devices was also revealed.
The pitch to potential customers
A world-leading entertainment operating system and experience that fuses the best local and global content including premium entertainment and sports, video on demand (VOD), live channels and the internet into a world-class user interface.
Sample TV guide
How does Hubbl work?
It is available as a small puck-like device that plugs into any compatible TV.
The only way to make the experience even better though is with Hubbl Glass.
Selling the TV to consumers
The new lifestyle TV for tech lovers offering 4K Ultra HD Quantum Dot Display with 8.2 million pixels
Hands-free voice control to find content at your command
Six speakers built-in for 360° Dolby Atmos surround sound
Requires an internet connection and a power cord, no other wires and no aerial needed
Executive team spread the word
Les Wigan, managing director of Hubbl:
“Hubbl stands out from the pack by offering live TV without an aerial, seamless subscription management at the touch of a button, more discoverability and personalisation as well as allowing customers to stack up to five eligible streaming apps and save up to $15 per month on their subscriptions. With the major free and paid apps available on Hubbl and more to come, there is nothing like the world of entertainment it unlocks.”
Dani Simpson, executive director of Hubbl:
“Hubbl is a unique product that simplifies the TV and streaming experience so you can spend less time searching for something to watch and more time enjoying the content you love.
“We’re proud to partner with leading retailers Harvey Norman and JB Hi-Fi to help us reach customers in-store right across the country in addition to having our own digital shopfront at Hubbl.com.au.”
The puck and the remote control
Kayo, Binge and Netflix get top spots on remote
Hubbl is powered by a universal remote with voice control that will allow users to find apps or channels, search for content, control playback, change settings and more.
The universal remote also comes equipped with select app buttons at the top to navigate straight to Kayo Sports, Binge and Netflix as well as a Watchlist (+) button to add content to watch later to a personalised profile.
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Pricing and product details
Both devices will be available via Hubbl.com.au.
Hubbl puck will be available at $99
Hubbl Glass will be available in two sizes and five colours (Anthracite Black, Ocean Blue, Racing Green, Dusky Pink and Ceramic White)
Glass 55” will be available at $1,595
Glass 65” will be available at $1,995
The device does not require a monthly subscription – separate app subscriptions are required for paid content.
TV product specs are available for download here
Hubbl will be available at Harvey Norman and JB Hi-Fi stores nationwide. The Hubbl Glass TV will be available exclusively at Harvey Norman.
Hubbl Glass TV in Anthracite Black
Not live…yet
The start date for Hubbl and the on-sale date for the devices will be announced soon. Mediaweek is guessing mid-March, although in time for the start of the NRL and AFL seasons would be good.
See also: Hubbl – What we know so far about new streaming device launching Wednesday