Inside Foxtel’s Hubbl House at Australian Grand Prix: F1 meets streaming tech


Streaming device Hubbl was showcased in front of the Ferraris, and media and sport’s who’s who.

Hubbl and Kayo joined the ranks of the brands entertaining guests at the Australian Grand Prix on the weekend.

Hubbl House was the name of the venue at the Formula 1 in Melbourne. The hospitality suite was situated trackside in Deck@13, named for the view it gives visitors of turn 13: the penultimate bend in the track before cars enter pit straight.

Formula 1 has long been part of the Foxtel Group’s offering to customers. This year, the focus was linking the sport to the new streaming management product Hubbl.


Kayo Sports on the big screens inside Qantas T3 terminal in Sydney

Don’t miss the Kayo and Hubbl messaging

For guests and F1 fans travelling to Melbourne from Sydney, it was hard to miss the streaming messages. Kayo Sports had messaging inside the Qantas departures hall then Hubbl and Andy alongside the Tullamarine Freeway into Melbourne. Binge has long had a presence on the airbridges onto planes at the airport.

Fox Sports inside Hubbl House: Jess Yates and Neil Crompton with guest

Speading the hospitality costs

All media companies are looking to spread costs and a presence at the Grand Prix ticked a few boxes for the Foxtel Group. In addition to showcasing Hubbl, the Hubbl House facility was also home to Foxtel Media hospitality and the location for a Fox Sports F1 studio.

Leading the team at Hubbl House was Foxtel Group and Hubbl’s chief executive Patrick Delany. Looking after advertising partners was Foxtel Media’s sales and brand partnerships director Marty Medcraf.

NBL Executive Chairman Larry Kestelman, Executive Director – Hubbl Dani Simpson and Foxtel Group & Hubbl CEO Patrick Delany

Delany was spruiking the Hubbl experience across Saturday and Sunday. There were Kayo screens mounted throughout Hubbl House with several Hubbl Glass screens mounted on the walls. Delany had a demo space strategically near the entrance where he gave Hubbl demos. All that was missing was a checkout to close any sales he made!

See also: Hubbl – The CEO interview – Patrick Delany on why you need this streaming device

Hubbl House guest list

Executives from the Foxtel group included executive director – commercial, sport Rebecca McCloy, Kayo Sports Cate Hefele, chief strategy officer & managing director Foxtel Hilary Perchard, chief content and commercial officer Amanda Laing, Hubbl managing director Les Wigan, Hubbl executive director Dani Simpson, Foxtel’s national sales manager health Tom Enright, Foxtel Media head of Melbourne sales Rian Wisemantel, Foxtel Media head of sport NSW Caitlin O’Meara, Foxtel Media head of sport Victoria Monika Poposki, and executive director media and advertising John Matthews.

Foxtel’s Amanda Laing (right) keeping in touch with the content. With Catherine Davies, Ronde’s Ben Davies and Easy Tiger’s Rob Gibson. (In the background, F1 commentator David Croft on the Fox Sports set).

A Crowded House

Hubbl House guests included Supercars CEO Shane Howard, Warner Bros Discovery managing director Michael Brooks, The Walt Disney Company ANZ’s SVP and managing director Kylie Watson-Wheeler, Ronde Media founder Ben Davies, Easy Tiger CEO Rob Gibson, Nova Entertainment CEO Peter Charlton, cricketers Usman Khawaja, Alex Carey and Nathan Lyon, Netball interim CEO Stacey West, TikTok head of sports partners Wade Shipard, AFL CEO Andrew Dillon, NBL executive chairman Larry Kestelman, NBL CEO David Stevenson, JB Hi-Fi merchandise director Craig Mackie, News Corp Australia GM product and partnerships The Australian and prestige titles Zac Skulander, The Daily Telegraph editor Ben English, Fox Footy’s Nathan Buckley and Jonathan Brown, Fox Cricket, Fox Footy and Howie Games broadcaster Mark Howard, long-distance runner Nedd Brockman, and star of Foxtel’s Strife Asher Keddie.

Cricketers Alex Carey, Usman Khawaja, and Nathan Lyon

Foxtel Media guests included UM’s Anathea Ruys and Ben McCallum, Loop Media’s Andrew Catchlove, Tom Clapham and Gonzalo Saavedra from Bunnings, Lion’s Clare Tsubono, Amex’s Sarah Wickham, Tradie’s Alan Goodfellow and Ben Goodfellow, Ford’s David Noonan and John Hatzimanolis, Initiative’s Alana Lowe, Host Plus’s Brandon Clarke, Rutene Wharekawa from Chemist Warehouse, Spark’s Peter Butler, Toyota’s Anthony Nobile and Sportsbet’s Kathy Schokman.

GM product and partnerships The Australian and prestige titles Zac Skulander, The Daily Telegraph editor Ben English, Fox Sports presenter Mark Howard and Erica Howard

Managing director, Hubbl Les Wigan and Nova Entertainment CEO Peter Charlton

AFL CEO Andrew Dillon, Fox Footy’s Nathan Buckley and executive director – Kayo Cate Hefele

Mediaweek was the guest of the Foxtel Group at the Australian Grand Prix.

Top image: Nova Entertainment’s Peter Charlton with Walt Disney Co’s Kylie Watson-Wheeler, and Patrick Delany

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