TikTok, Bonza, Andy Lee, Jim Jefferies, Tom Gleeson
Kayo saw its highest-ever share of new VoD subscribers (10%) following the release of Hubbl.
Hamish and Andy started as product testers before they signed on as ambassadors.
The app aggregates all five free-to-air and 10 local and international paid streaming providers, and features breaking news content.
Kayo Freebies now offers highlights or live coverage of 35 sports: From Super Netball to F1.
Taylor Auerbach, Australian Idol finale, Gordon Ramsay, Golden Globes, Ian Heads dies aged 81
Streaming device Hubbl was showcased in front of the Ferraris, and media and sport's who’s who.
"With so many different formats, contexts, audience communities and metrics, it’s never been easier to create ‘cultural landfill.’"
What can the new streaming device do for you? What will you get for your $99?
Mediaweek understands JOY, the creative agency behind the campaign, worked on the launch on a project basis.
Hefele: "We are constantly asking ourselves, OK, we have these rights. How do we maximise them?”
On 10 March, Hubble will also unveil a national advertising campaign starring Hamish Blake and Andy Lee.
Mediaweek asked media buyers about Hubbl's biggest selling points and how it changes the landscape.
"Any proposal to alter search results and app placement to favour free-to-air services undermines customers’ right to choose."
