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Allianz on emotional customer reaction to Flight of the Finch campaign
Agencies

Allianz on emotional customer reaction to Flight of the Finch campaign

Laura Halbert: 'We were very aware our industry often leans heavily on rational messaging and that is one of the reasons we are so proud to have taken a bold, emotionally resonant approach.'

by Alisha BuayaJun 30, 2025

Allianz launches 'Care You Can Count On' brand positioning via Howatson+Company
Agencies

Allianz launches 'Care You Can Count On' brand positioning via Howatson+Company

Laura Halbert: 'With a bit of guts, magic and Avril Lavigne, we used storytelling to lift the brand into fresh space in the insurance category.'

by Alisha BuayaMay 19, 2025

Striking new OMA campaign underscores the public value of Out of Home advertising
Outdoor

Striking new OMA campaign underscores the public value of Out of Home advertising

Elizabeth McIntyre: 'People see an ad in a public space, but what they don’t see is how that ad is helping pay for the infrastructure we all rely on, and how much it saves taxpayers.'

by Frances SheenApr 30, 2025

Lilian Sor joins Howatson+Company as chief strategy officer
Agencies

Lilian Sor joins Howatson+Company as chief strategy officer

Chris Howatson: 'She cares fiercely. All these qualities make her the perfect person to lead strategy.'

by Alisha BuayaApr 3, 2025

UNICEF and Cricket Australia turn sporting moment into a call to fundraise via Howatson+Company
Brands

UNICEF and Cricket Australia turn sporting moment into a call to fundraise via Howatson+Company

Libby Hodgson: 'By leveraging the excitement of the Women’s Ashes, we were able to shine a light on the barriers still faced by millions of girls globally and rally support to change their futures.'

by Alisha BuayaMar 3, 2025

Selleys makes it work in new tradie-centered campaign via Howatson+Company
Agencies

Selleys makes it work in new tradie-centered campaign via Howatson+Company

Dan Smith: 'This campaign is a testament to the strength of Selleys as a brand, and we look forward to building on this momentum and continuing our work with the Selleys team to win over tradies’ trust.'

by Alisha BuayaDec 13, 2024

Howatson+Company launches sister agency Plus Also Studios
Agencies

Howatson+Company launches sister agency Plus Also Studios

Plus Also Studios has onboarded Endeavour Group as its foundation client and its portfolio of retail and hospitality consumer brands.

by Alisha BuayaDec 2, 2024

ARIA reveals adland nominees for Best Use of an Australian Recording in an Advertisement
Agencies

ARIA reveals adland nominees for Best Use of an Australian Recording in an Advertisement

Annabelle Herd: "Using Australian music allows brands to connect with their markets more authentically with home-grown sounds."

by Alisha BuayaSep 27, 2024

Howatson+Company, Saatchi & Saatchi, and Bang Bang Studios win at the 2024 Gerety Awards
Agencies

Howatson+Company, Saatchi & Saatchi, and Bang Bang Studios win at the 2024 Gerety Awards

More than 200 judges from 47 countries participated in this year's awards, which saw Seven Grand Prix, 24 Gold, 94 Silver, and 71 Bronze awarded.

by Alisha BuayaSep 5, 2024

Petbarn launches Puppy and Kitten Club via Howatson+Company
Brands

Petbarn launches Puppy and Kitten Club via Howatson+Company

"It just so happens that puppies and kittens are the most salient and loved assets of all time. So we went all in on that."

by Amy ShapiroAug 20, 2024

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