GumGum
Showing 11 - 17 of 17 results
Next year’s big bet – contextual advertising will redefine 2025
In a world moving away from invasive tracking, context will reign supreme.
by Brett Armstrong – Dec 10, 2024
Matt Coote joins GumGum as country manager, Australia
Niall Hogan: 'The energy and perspective Matt brings, along with his focus on fostering cross-market collaborations will be invaluable.'
by Mediaweek Admin – Nov 14, 2024
Niall Hogan: How contextual advertising can help Aussie brands connect with shoppers this holiday season
'The challenge for online advertisers is to strike the right balance between timing and relevance, while always respecting consumer privacy.'
by Mediaweek Admin – Oct 18, 2024
'Right time, right mindset, no stalking required': GumGum launches The GumGum Platform and Mindset Graph
Phil Schraeder: 'We're proving you can build genuine connections without invading people's digital lives. It's advertising technology that respects your privacy and actually works.'
by Alisha Buaya – Oct 8, 2024
Kerel Cooper joins GumGum as chief marketing officer
Cooper was previously president of advertising at Group Black, driving the advancement of Black-owned media.
by Alisha Buaya – Jul 25, 2024
GumGum appoints Niall Hogan as general manager JAPAC
"I aim to position GumGum as the ultimate choice for advertisers and agencies navigating this dynamic terrain."
by Alisha Buaya – May 30, 2024
GumGum integrates Playground xyz’s media portfolio into APAC business
This integration of GumGum's APAC media businesses is the final piece of the rollout of The Mindset Platform launched in North America and Europe in late 2023.
by Alisha Buaya – Apr 23, 2024
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