Mark Read: 'We believe that WPP is the strongest marketing partner for the world’s leading brands in the AI era, where technology...
'Like many businesses, we are continuing to evolve our strategy and structure for the future.'
The group will develop practical guidance on AI applications across a number of key areas.
The review extended solely to Lion’s media agency remit, with no other creative or digital relationships impacted.
Changes are expected to occur within months.
'It has been an absolute blast and I have loved every minute of it.'
Australia's ad market may be steady for now, but agency leaders are watching global tremors closely.
Mark Read: 'Bringing InfoSum into WPP is a major step forward for our data capabilities and the results we can deliver for...
Aimee Buchanan: 'It is wonderful to see our efforts reflected in the latest RECMA report.'
Aimee Buchanan: 'The COMvergence ranking is testament to the hard work, dedication, and innovative spirit of our teams.'
The research also highlights the benefits of diversifying spend across a range of streaming platforms.
Brad Palmer: 'Extra’s Gum Cities connected with target audiences in ways that felt natural and relevant, ultimately driving both engagement and sales.'
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Adam Gerhart: 'We’re thrilled to have two of GroupM’s networks in the top three, and two-thirds of the top ten from our...
