Ebiquity is also looking into connected television, retail media, influencer marketing and paid search
Jamison will be responsible for leading the company’s strategy and business operations in the region
The joint study revealed that 15.3% of their advertising spend is wasted on inventory that generates no value
Cornelius joined Ebiquity in 2015 as the head of Media Practice
• He spoke in London with Mediaweek about his first 12 months in the role.
Basil-Jones has been a senior member of the executive team for six years.
"TV emerged as the most efficient media channel"
The Ebiquity Media Transparency Score will be available from this month
The report found every $1 invested in TV advertising generated a return of $1.74
Ebiquity CEO Richard Basil-Jones talks ad monitoring in a digital world.
Herald Sun's 25 years, biggest SVOD ad spenders, HuffPost, WAtoday, Aussie Bake Off, ABC TV's The Beautiful Lie