Mediaweek #1228: inside the new issue

Herald Sun’s 25 years, biggest SVOD ad spenders, HuffPost, WAtoday, Aussie Bake Off, ABC TV’s The Beautiful Lie

cover_tiny_1228Inside the October 12 issue of Mediaweek magazine #1228

First Look
Ebiquity has monitored and analysed the advertising spend by the major local subscription video on demand players and Mediaweek has their findings, plus Nickelodeon’s Pied Piper Or Follower report examines video consumption habits of kids 6-12 years old

Person Of The Week
Richard Basil-Jones
, CEO, Ebiquity

Inside News Brands
Mediaweek interviews editor Damon Johnston on the 25th anniversary of Melbourne’s Herald Sun

Inside Digital Media
The Huffington Post global CEO Jared Grusd on marketers, content creation, publishers and platforms, plus new editor of WAtoday Simon White on their heavy focus on social media

Inside Magazines
Nextmedia group editor Micaela George discusses Shape’s new home at nextmedia and how they leverage social media through covers

Inside Radio
FM radio’s hottest brand smoothfm is attracting listeners and critics, says program director Peter Clay

Inside Television
Bringing The Beautiful Lie to ABC TV: Producer Imogen Banks talks about the ensemble cast, plus Offspring and Puberty Blues

Inside Subscription TV
LifeStyle FOOD serves up new Bake Off: food greats and comedians in a new version of Britain’s hottest format

Photos from Five Seconds Of Summer’s Sunrise gig, The SMH Good Food Month launch, and the Today show’s Australian road trip

Media People
Staff movement at Brand New Media, ARN, Nova Entertainment, L’Officiel Australia, BBC Worldwide, SBS, 21st Century Fox, News Corp and CNN International Commercial

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