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Kia names its ute: The Tasman
Brands

Kia names its ute: The Tasman

The announcement answers Kia's blockbuster teaser ad launched in March.

by Amy Shapiro – Apr 16, 2024

The Brand Agency taps Smith Street's Jessica Harold as group creative director
Agencies

The Brand Agency taps Smith Street's Jessica Harold as group creative director

The move follows The Brand Agency's recent re-appointment of the Tourism Western Australia account

by Amy Shapiro – Apr 10, 2024

Fran Clayton leaves DDB Sydney for Ogilvy AUNZ CSO role
Agencies

Fran Clayton leaves DDB Sydney for Ogilvy AUNZ CSO role

DDB Group Sydney CEO Sheryl Marjoram said: "it's a massive role and we could not be happier for her or prouder of her."

by Brittney Rigby – Apr 4, 2024

DDB Sydney brings back world's oldest burger chant for Big Mac
Agencies

DDB Sydney brings back world's oldest burger chant for Big Mac

Samantha McLeod: "It’s McDonald’s ‘feel good marketing’ at its best."

by Amy Shapiro – Apr 4, 2024

DDB Melbourne shares trade secrets for 100-year-old paint brand Berger
Agencies

DDB Melbourne shares trade secrets for 100-year-old paint brand Berger

The black and white film doesn't show paint colours at all.

by Amy Shapiro – Apr 4, 2024

As creatives swoon over British Airways work, is there an Aussie equivalent?
Features

As creatives swoon over British Airways work, is there an Aussie equivalent?

TBWA's Cat Williams: "Do stuff that’s different, unexpected and real. That’s the work that people want to pay attention to."

by Amy Shapiro – Apr 4, 2024

DDB Melbourne's Andrew Rovenko on what award-winning Rocketgirl photos say about creative limits
Creativity

DDB Melbourne's Andrew Rovenko on what award-winning Rocketgirl photos say about creative limits

“Creative problems are the creativity itself, and the ability to come up with new things. It's the opposite of using a formula.”

by Amy Shapiro – Apr 2, 2024

DDB and VW launch RooBadge, designed to save kangaroos and cars
Agencies

DDB and VW launch RooBadge, designed to save kangaroos and cars

The idea came after the team experienced kangaroo hazards firsthand on film sets.

by Amy Shapiro – Mar 28, 2024

Macca’s launches footy campaign via DDB Sydney
Agencies

Macca’s launches footy campaign via DDB Sydney

Amanda Nakad: “We know how much our customers love footy."

by Mediaweek Admin – Mar 11, 2024

"Longevity is the hope": DDB's mission to restore Australia's love for Volkswagen
Features

"Longevity is the hope": DDB's mission to restore Australia's love for Volkswagen

“The location gave us little gifts along the way too, like the shot with the seals. That wasn’t storyboarded, the seals just happened to turn up."

by Amy Shapiro – Feb 28, 2024

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