• The announcement follows ARN’s launch of its new positioning Defining Audio
This time last year O’Connell had just finished hosting breakfast on the British FM station Absolute Radio.
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'Radio in Australia is a very big and very serious business and more intense than in the UK.'
O’Connell has listened to pitches from players and fans from 10 AFL clubs.
After the formalities, O’Connell and his family received a welcome pack of iconic Australian gifts.
The creative agency for the campaign was JOY with production by HunkyDory Films.
O’Connell has already started a feud with sister station KIIS 101.1
O’Connell premiered a jingle that Cacklin' Jack had composed for the station.
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• O’Connell and family flying out of London 12 hours after his last UK breakfast show
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