Tag
brand reputation
Showing 1 - 2 of 2 results
Advertising
A flocking nightmare: Kiwibank’s 'sexy' sheep mascot goes global for all the wrong reasons
The lawyers wanted fewer horny sheep jokes. The internet obliged by giving the bank a international reputation for them.
by Natasha Lee – Oct 13, 2026
Opinion
AI never forgets: your past PR crisis is now permanent training data that's hurting your brand reputation
News Corp Australia's Mike Cook on why LLMs recall every blunder and why a flawless 5-star footprint looks just as suspect to AI as a scandal.
by Mike Cook – Sep 29, 2026
The leading media trade publication in Australia.
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