Amazon
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World's most valuable brands miss out on $3.5 trillion of value creation: Interbrand's Best Global Brands Report
The list revealed a lack of investment in long-term brand strategy has left the Best Global Brands with at least $US3.5T of unrealised value.
by Alisha Buaya – Oct 11, 2024
'Major video disrupter' and a 'huge opportunity': Media buyers share their thoughts on Amazon's ad tier, sports streaming and rich first-party data
Mediaweek caught up with PHD's Hugh Davidson, Katherine Pochroj from EssenceMediacom, Sebastien Kriegel from UM Australia, and Avenue C's Paula Lopes.
by Alisha Buaya – Sep 27, 2024
Magic wins Amazon account for security provider Swann
Under the partnership, Magic will manage Amazon ads for Swann in Australia, the UK and the US.
by Talon Editor – Sep 12, 2024
Amazon awards media account; WPP appointed to APAC and EMEA, OMG run US market
Amazon reported an annual advertising spend of USD$20.6b in 2022, up from 2021’s USD$16.9b.
by Alisha Buaya – Sep 5, 2024
Amazon Prime Video launches ad option in Australian market
Paul Kent: The launch “brings even more competition within the streaming TV landscape.”
by Tess Connery – Jul 2, 2024
Ex-Amazon execs launch Deep Media, consultancy specialising in Amazon Ads
Paul Kent, Andrew Hammond, and Blake Gorman were all involved with the launch of Amazon's ad tech capabilities in Australia.
by Talon Editor – May 8, 2024
Prime Video launches Fallout by listing Sydney's own Vault 33
The Vault is presented by Gavin Rubinstein, the real estate agent best known for his role on Luxe Listings Sydney.
by Talon Editor – Apr 11, 2024
Amazon media pitch meetings kick off locally
According to multiple industry sources, local pitch meetings began across the past week.
by Talon Editor – Apr 9, 2024
Amazon spruiks competitive rates for Prime Video advertising tier launch
Mediaweek understands the e-commerce giant is looking for launch partners
by Talon Editor – Feb 7, 2024
Hundreds impacted as Amazon restructure hits Prime Video and MGM Studios
“This is a difficult decision to make and one that my leadership team and I do not take lightly."
by Talon Editor – Jan 12, 2024
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