Cathay Pacific has introduced its Aria Suite through a Connected TV campaign with Samsung Ads, reaching nearly one million households across Australia.
'Alex Spurzem: 'Streaming is the new norm. A third of new Samsung TVs aren’t even being connected to an antenna. That’s a...
The study modelled the effects of different TV advertising budget allocations across linear and streaming.
Richard Knott, GM ANZ at InfoSum, said the partnership will empower the smart TV company to use its first-party data.
