The industry’s ‘shrug and spend’ era ends here.
Are we getting the most out of the budget we already have?
Independent agency AFFINITY has appointed Matt Batten to lead its creative offering, signalling a renewed focus on emotional resonance alongside data and...
Also joining Henderson is Heather Cox as Delivery Director.
Tony Muckle: 'The team has brought an effectiveness lens coupled with data-driven insights to our media investment, helping us achieve more with...
Angela Smith: 'His drive and ambition have consistently delivered business-growing thinking.'
Ed Stening: 'They brought an unparalleled understanding of our business, our target audience, and innovative strategies to maximise growth.'
Angela Smith: 'At AFFINITY, we are all about delivering transformative growth, and both Carmen and Billy embody that mission perfectly.'
Every category has norms, rules and traditions. Differentiating between what’s a valuable tradition to uphold, and what rules you can break, is...
The second tranche of reforms is expected in mid-2025.
"For marketers in Australia, this case carries implications that extend far beyond borders, influencing how we plan, execute, and measure our campaigns...
Luke Brown: "It’s been deeply satisfying for our team to have worked closely with UTS to help realise the change so needed...
Luke Brown: "Our partnership is focused on achieving critical growth goals for both the immediate and long-term future."
Angela Smith: "They’re focused on practical and meaningful initiatives rather than the scourge of tokenism and look-at-me stunts."
