"Gen Z may not only break the rules, they may re-write them entirely."
"We’re moving to a new world of first and second-party data collaboration; a world with control and privacy at its core."
Matt Morgan: "the widening gap between X and its user base will ultimately be its downfall"
Sorman Nilsson:"2023 was the year women made their economic strength known, loud and clear".
Boomtown is one of the largest and fastest-growing markets nationally and comprises nearly 40% of the overall population.
Kate Steven: "Advertisers find themselves at the juncture of a shifting video advertising landscape."
"2023 has been a real turning point."
"My biggest concern for 2024 remains analysis paralysis."
Robyn Sefiani: "Trust, once lost, is hard but not impossible to regain."
Mike Tyquin: "Connecting the digital and physical experience for customers remains a significant opportunity for brands."
Elizabeth McIntyre: "The ability to seamlessly integrate Outdoor advertising will become a key differentiator"
Grant Tothill: "In 2023, Australia eclipsed the US in monthly podcast listening for the first time"
"As we watch the world around us crash and burn live on TikTok, it’s understandable why we’ve all gotten so thirsty for...
"Brands need to be where their customers are – always."
