Southern Cross Travel Insurance (SCTI) has appointed three Sydney-based agencies to lead its media, creative and public relations activity across Australia and New Zealand.
Independent agency This is Flow has been awarded the media account and will lead planning and buying across both markets, spanning traditional and performance channels.
Creative duties for the Australian market have been assigned to Quantum Jump Sydney, which will focus on data-driven creative, CRM and loyalty marketing.
SCTI has also retained Sedgwick Communications as its Australian PR agency, extending a long-standing relationship with the insurer.
“We’re excited to announce our new agency village and our partnerships with This Is Flow, Quantum Jump Sydney and Sedgwick Communications, particularly as we accelerate our growth in the Australian market,” Jess Strange, Chief Customer Officer at SCTI, said.
“All our agencies bring deep digital expertise and a strong focus on performance, which aligns perfectly with our customer-first philosophy.”
“We loved Flow’s transparent, real time media approach, QJ’s collaborative approach to creative ideation, and their focus on our success. Both agencies’ Kiwi connections are a bonus, but it’s their understanding of the Australian landscape that makes them ideal partners for this next chapter.”
Jimmy Hyett, CEO of This Is Flow, said: “SCTI is the kind of brand we love to work with – ambitious, customer-centric and ready to push boundaries.
“Our mission is all about delivering a state of growth for our clients, and with SCTI, we have a chance to bring this to life across both countries, creating work that not only performs, but genuinely connects with travellers.”
Rachel Wintle, GM for Quantum Jump Sydney, said: “Quantum Jump is built on heavy-duty thinking and creative magic.
“Our expertise in driving return on customer has delivered real commercial impact in New Zealand, and we’re thrilled to partner with This is Flow and Sedgwick Communications to support SCTI in Australia. SCTI is a brand with purpose and ambition – we’re proud to be part of the journey and excited to grow the brand in Australia.”
Laura Sedgwick, Managing Director at Sedgwick Communications, said: “We’re proud of the depth of our partnership with SCTI, built over years of working closely together to grow the brand.
“As SCTI continues to pursue ambitious growth plans, we’re excited to help drive that journey, delivering sharp, strategic communications that connect with travellers and support the business at every step.”
The appointments support SCTI’s efforts to grow its presence in Australia and strengthen its position in New Zealand.
Top image: Ben Goodale, Jess Strange, Laura Sedgwick, Rachel Winkle and Jimmy Hyett