Seven Network is scaling up its coverage plans for the Glasgow 2026 Commonwealth Games, with more than 800 hours of content set to roll out across broadcast, streaming and audio.
As the official Australian media partner, Seven will deliver live and free coverage across its linear channels and 7plus Sport, alongside audio simulcasts and updates via Southern Cross Austereo’s Triple M network.
Multi-platform push
The Games, running from 23 July to 2 August, will feature 3,000 athletes from 74 nations competing across 133 sessions, with 215 gold medals up for grabs.
Seven will broadcast the event nightly from 7.00 pm to 7.30 am, with total coverage expected to reach more than 12 million Australians.
In total, the network will deliver around 150 hours of linear coverage, while 7plus Sport will host more than 800 hours of produced content, including over 600 hours of live sport across multiple concurrent streams.
Streaming and FAST expansion
The coverage will also include up to seven FAST channels on 7plus Sport, alongside a dedicated 24-hour Glasgow 2026 channel, reflecting Seven’s continued push into digital-first sports viewing.
Editorial support will run across Sunrise, 7NEWS, 7NEWS.com.au and The Nightly, ensuring all-day coverage across platforms.
Audio and audience scale
Triple M will provide live overnight simulcasts of Seven’s broadcast, complemented by hourly updates throughout the day and recaps across its breakfast shows.
Seb Rennie
Southern Cross Austereo Chief Commercial Officer Seb Rennie said the Games present a significant opportunity for advertisers to reach audiences at scale across multiple touchpoints.
“At Seven and SCA, we work with brands to show up in meaningful and authentic ways across major sporting events. Our goal is to make brands a natural part of the story. When creative sits in context, performance follows: greater relevance, stronger engagement and a more memorable brand message,” he said.
“For brands, major events on Seven also mean less clutter and greater cut-through, with fewer breaks per hour and less commercial content than general programming.”
Live sport momentum
Seven said the Games come amid strong audience momentum, with 7plus Sport streaming up 90% year-on-year among under-40s and continued growth across major sporting codes.
Seven’s Head of Commonwealth Games Anna Stone said the event would deliver high-impact moments for both audiences and brands.
“Aussies love watching Aussies win, and Glasgow 2026 will be no different. Live sport has never been more valuable… delivering attention, emotion and scale,” she said.
Main image: Seven Network