Sports Entertainment Group (SEG), operating as Sports Entertainment Network (SEN), will acquire the radio broadcasting assets of Racing & Sport Network (RSN), securing exclusive audio rights to Victorian horse, harness and greyhound racing.
The $3.25 million deal, payable over three years, is expected to be completed by 1 September 2025. SEN will purchase the assets from the Victorian Racing Industry, which comprises Racing Victoria, Harness Racing Victoria, and Greyhound Racing Victoria.
The acquisition makes SEN the sole audio broadcaster of racing in Victoria, with the RSN assets to be folded into SEN’s wider audio and digital network. Programming changes are expected, but SEN has committed to delivering tailored racing content to RSN listeners. Some RSN content will also be simulcast on racing.com.
Craig Hutchison, CEO of Sports Entertainment Network, said the move marks a major investment in the racing category: “SEN is all in on racing. We’re passionate about delivering innovative, engaging coverage that resonates with both die-hard racing fans and casual listeners. This acquisition allows us to bring our unique approach to an even broader audience.”
“The Racing & Sports Network celebrates its 100th anniversary this year and is an institution in Melbourne’s radio, racing and sports history. We look forward to respecting and protecting that legacy while driving RSN forward into a new, exciting era.”
Victorian Racing Industry spokesperson and RSN Director Aaron Morrison welcomed the partnership, highlighting SEN’s fit as a commercial partner: “SEN stood out for the Victorian Racing Industry… because of their expertise, capabilities, distribution network and their desire to grow audiences.”
“This long-term agreement preserves the rich heritage of RSN and the audio broadcast of Victorian Racing Industry races that RSN listeners value, while providing opportunities for new and innovative content on the station.”
The move builds on SEN’s growing racing portfolio, including its recent five-year production agreement via its television division Rainmaker with Harness Racing Victoria, which will see 365 days of harness racing content produced annually across 28 tracks for Sky Racing.
The acquisition is subject to customary conditions and regulatory approvals.