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Aaron Macarthur joins MiQ as director of business development
Macarthur founded Convo Ink and previously held roles at Southern Cross Austereo, News Corp Australia, Verizon, and Allure Media.
by Alisha Buaya – Aug 15, 2024
Brands 'betting on gaming are betting on the future': IAB Game Advertising Summit 2024
"People interested in the lifestyle simulator, The Sims, are more likely to be in the market for makeup, while people interested in the racing series Gran Turismo are more likely to be in the market for a luxury vehicle."
by Jasper Baumann – Aug 15, 2024
oOh!media appoints Emmalee Crellin to head of data sales role
Crellin joins the company after more than five years at Yahoo, where she worked as a senior data and insights strategist.
by Tess Connery – Aug 15, 2024
Pringles introduces Spicy range with 'Feed Your Spicy Side' by Thinkerbell
Sesh Moodley: "The launch of the new Pringles Spicy range demanded equally fiery content."
by Amy Shapiro – Aug 15, 2024
Spotify's interactive campaign is for people 'across generations to talk about'
"Building our users' surprising experiences inspired by their listening data is a unique gift that only Spotify can provide."
by Tess Connery – Aug 15, 2024
Podcast Week: Stories of Origin, Cricket Unfiltered, Process the Podcast
Plus: Sit With Us cancelled, Hamish and Andy remain top of the Podcast Ranker
by Mackenzie Book – Aug 15, 2024
Ryvalmedia wins slew of accounts, retains Hisense
Simon Ryan: "Our approach to growth is relentless."
by Alisha Buaya – Aug 15, 2024
Coca-Cola and Oreo launch 'Besties' brand collaboration via Ogilvy
The launch campaign, in partnership with Spotify, includes the Bestie Mode Digital Experience platform, which allows fans to merge musical tastes.
by Amy Shapiro – Aug 15, 2024
M&C Saatchi appoints Tanya Vragalis to MD post
Justin Graham: "We're taking on the challenge of expanding our capabilities in digital and data-first brand experiences. Tanya is an integral part of this plan."
by Brittney Rigby – Aug 15, 2024
Fitness & Lifestyle Group partners with Impact to launch partnership marketing program
Adam Furness: "Partnerships are becoming more important to brands as both a customer acquisition channel and a driver of long-term growth."
by Alisha Buaya – Aug 15, 2024
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