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Why do Australian marketers struggle to make the case for brand advertising?
LoopMe's James Parker on why real-time brand measurement finally lets marketers win their boardroom budget battle today.
by James Parker – Jul 10, 2026
Nobody has ever photographed the wallpaper
Brad Hampel of Seeker Agency on why sponsorship built as signage gets ignored, while moments people join get remembered.
by Brad Hampel – Jul 10, 2026
TV Ratings Wednesday 8 July: State of Origin decider scores 4.2 million for Nine
Nine’s State of Origin decider led national TV ratings with 4.2 million viewers and 1.6 million on BVOD.
by Mediaweek – Jul 9, 2026
KIIS announces yet another Breakfast guest co-host
The merry-go-round of musical chairs continues...
by Natasha Lee – Jul 9, 2026
Chicken Dinner appoints Lucy Thompson as head of growth
Thompson joins from Dentsu as Chicken Dinner targets US expansion and further growth in paid media.
by Mediaweek – Jul 9, 2026
Bonfire promotes eight amid agency growth
Bonfire has elevated Madison Forward and Rob Di Giovanni to leadership roles following new client wins.
by Mediaweek – Jul 9, 2026
Are Media says 'joymaxxing' will shape Christmas 2026
Are Media has launched Are Visible as new research points to trust-led festive planning in 2026.
by Mediaweek – Jul 9, 2026
News Xtend promotes Karen Gill to sales leadership
Gill will lead sales and client success as News Xtend sharpens its focus on established small-to-medium enterprises.
by Mediaweek – Jul 9, 2026
AFL teams with Dan Does Footy for creator-led Watchalong
The Ultimate Footy Watchalong 2 will stream Fremantle vs Sydney live across AFL YouTube, 7plus and Kayo Sports.
by Mediaweek – Jul 9, 2026
Forget the ad break: brands are buying the whole show
Vault47 Group's David Webster on why the smartest brands are fully funding entertainment IP, not sponsoring the credits.
by David Webster – Jul 9, 2026
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