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Snapchat introduces new features to the platform
These new developments on Snap comes after the platform partnered with the NFL to build excitement for Super Bowl LIX with a range of experiences.
by Alisha Buaya – Feb 11, 2025

Sabri Suby reveals his top 3 Super Bowl ads of 2025
'While YouTube views give us some induction of virality, the real test is yet to come. Because at the end of the day, the only metric that truly matters is ROI.'
by Sabri Suby – Feb 11, 2025

The Sydney Swans unveil bold new 2025 brand film
The film takes a fresh approach, designed to connect with a younger, more diverse audience while celebrating the club's pride, resilience, and deep fan connection.
by Natasha Lee – Feb 11, 2025

NBCU elevates Chris Taylor amid APAC leadership shake up
Taylor will retain his existing remit overseeing content sales/distribution, networks and DTC in Australia & New Zealand, extending responsibility for sales/distribution, networks and DTC, across Asia Pacific.
by Natasha Lee – Feb 11, 2025

Fitness guru Michelle Bridges tackles forgotten radio demo in new podcast
'We will tackle this issue in a no-nonsense way.'
by Natasha Lee – Feb 11, 2025

IMAA kicks off 2025 with Indie-Pendence day conference
Sam Buchanan: 'The stellar line-up of panellists and speakers is testament to the strength of the independent media sector and its continued growth nationally.'
by Alisha Buaya – Feb 11, 2025

ESPN coming soon to Disney+
Kylie Watson-Wheeler: 'It further enriches our already strong and unique content offering, boosts value for subscribers, and serves sports fans anytime, anywhere.'
by Alisha Buaya – Feb 11, 2025

Matt Pearce promoted to chief strategy officer at DDB Group Melbourne
Mike Napolitano: 'He’s a great strategic mind and with his leadership we’ll continue to help grow the fortunes of our clients and their brands.
by Alisha Buaya – Feb 11, 2025

Communications consultancy Allegory launches
Miriam Wells: 'There’s immense potential in our mix of earnest and audacious, highbrow and lowbrow to deliver impactful, meaningful work, all while having a lot of fun.'
by Alisha Buaya – Feb 11, 2025

Aussie consumers more savvy than ever: Biggest trends impacting retail in 2025
'We are also going to experience a lot of growth across the retail sector as interest rates start to ease and the flow on effect reaches consumer wallets'
by Mal Siriwardhane – Feb 11, 2025

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