Latest Articles

Renee Gangemi: 'At Lumme, we don’t just advise we embed directly into a client’s team, driving strategy and executing the work.'

by Alisha Buaya – Feb 11, 2025

James McDonald: 'Angela and Casey are both deeply aligned with our vision for the agency and for the advertising industry.'

by Alisha Buaya – Feb 11, 2025

Paul Sinkinson: 'The data shows that running creative for longer durations yields significantly higher returns.'

by Natasha Lee – Feb 11, 2025

Felipe Favoretto: 'The result is a campaign that strategically targets busy commuters and digital-savvy consumers through high-impact placements at major train stations nationwide.'

by Alisha Buaya – Feb 11, 2025

With big tech owners embroiled in controversial politics... there is certainly a feel that the global media is facing a vibe shift.

by Sabri Suby – Feb 11, 2025

Babi Kahveci: 'We are delighted to announce that we will be working with Avenue C, who demonstrated a real depth of understanding of the Alinta Energy business.'

by Alisha Buaya – Feb 11, 2025

Tom Elliott: 'It is very sad because I don’t think we’ll see the likes of Philip Brady again.'

by Natasha Lee – Feb 11, 2025

Nick Hunter: 'Jazz’s experience across entertainment and behaviour change campaigns means he’s got a knack for unlocking unexpected, occasionally daft, but always effective ways to communicate.'

by Alisha Buaya – Feb 11, 2025

These new developments on Snap comes after the platform partnered with the NFL to build excitement for Super Bowl LIX with a range of experiences.

by Alisha Buaya – Feb 11, 2025

'While YouTube views give us some induction of virality, the real test is yet to come. Because at the end of the day, the only metric that truly matters is ROI.'

by Sabri Suby – Feb 11, 2025