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How creator and celebrity-led content achieved results for Les Mills International
Luke Waldren: 'We're now building creator-led content into our always-on paid and organic content activity.'
by Alisha Buaya – Feb 13, 2025
IAB Australia releases video ad format matrix to support media planners and buyers
Vikki Pearce: 'We are excited to share this handy resource.'
by Emma Shepherd – Feb 13, 2025
Media Roundup: Nine's beach house scam, Meta's stock surge, Netflix's Aussie ad rollout, Diddy sues over doco and Woolies cuts jobs
See the top industry stories trending today.
by Natasha Lee – Feb 13, 2025
Mindshare names its national head of strategy
Gavin Gibson: 'His expertise and leadership will continue to further Mindshare’s momentum as the agency continues to deliver on our good growth commitment to our clients.'
by Alisha Buaya – Feb 13, 2025
Wippa puts pressure on tech giants to police underage social media ban
'This isn't an issue where you need to decide whether or not it's a good or a bad thing - it's a bad thing.'
by Natasha Lee – Feb 12, 2025
Simplot appoints CHEP as its new creative agency
Lee Leggett: 'We are thrilled to be partnering with Simplot – their business and brands are iconic. The pitch process was brilliantly run.'
by Emma Shepherd – Feb 12, 2025
Honeycomb Strategy reveals revamped brand identity
Renata Freund: 'This brand evolution simply ensures our clients see that approach reflected in every interaction with us.'
by Alisha Buaya – Feb 12, 2025
KINESSO appoints new national trading and operations lead, search
Kim Kho: 'Charlie’s innate ability to simplify the complex and be able to tell stories from the numbers, brings a unique skill set and specialisation to the agency.'
by Alisha Buaya – Feb 12, 2025
Spinach appoints connections and investments manager
Ben Willee: 'With his background spanning major brands and diverse sectors, Rod’s skills and approach add immense value to our team and our clients.'
by Alisha Buaya – Feb 12, 2025
Pankind – Pancreatic Cancer Australia gets a brand refresh via Principals
Astrid Mallard: 'We want to shift the dial – to create a future where pancreatic cancer is no longer a devastating diagnosis but a challenge that can be faced head-on.'
by Alisha Buaya – Feb 12, 2025
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