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Escape sets sail with first-ever Readers' Choice Cruise Awards
Ryan Thomas: 'Readers of Escape are the expert consumers and the best people to judge the awards.'
by Natasha Lee – Feb 14, 2025
How sparking a flavourful debate reignited the Twisties brand
Alessia Taddei: 'Partnering with TikTok we saw some of the highest engagement we’ve ever seen on the brand.'
by Alisha Buaya – Feb 14, 2025
From authority to affinity: Rebuilding trust for financial brands in a distrustful era
'Affinity – grounded in empathy and relatability – is emerging as the most potent force shaping financial decision-making.'
by Duncan Grieve – Feb 14, 2025
Great Place To Work taps Engaging.io to power HubSpot integration
Michelle O’Keeffe: 'We will empower their teams across ANZ and ASEAN to streamline operations and drive smarter, data-driven marketing strategies."
by Alisha Buaya – Feb 14, 2025
Media Roundup: ABC costing Aussies more than Netflix, Musk's OpenAI bid, Foxconn eyes Nissan, Celebrities deepfake plea and homewares defy retail slump
See the top industry stories trending today.
by Natasha Lee – Feb 14, 2025
Brand Loyalty: Why user empathy matters
'The ones that lose sight of this empathy risk fading into irrelevance and will fade into an abyss.'
by Jacqui Capel – Feb 14, 2025
Football Australia taps Hulsbosch to brand national second tier
Peter Filopoulos: 'Our goal was to create a brand that feels bold, progressive, and deeply connected to Australian football’s identity.'
by Natasha Lee – Feb 13, 2025
303 MullenLowe Perth welcomes new art director
Sara Oteri: 'When I met Sarah while tutoring AWARD School, I was immediately impressed. I saw her poster execution and laughed out loud – that rarely happens.'
by Alisha Buaya – Feb 13, 2025
Chux and Spotify curate the summer cleaning playlist via Connecting Plots
Lee Everson: 'The new year is the right time to do this as it’s where routines are set for the year ahead.'
by Alisha Buaya – Feb 13, 2025
Nibble Edge appoints new head of media
Fergus Stoddart: 'He’s already making a big difference, driving digital transformation amongst clients beyond media.'
by Alisha Buaya – Feb 13, 2025
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