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Magnite unveils next-gen SpringServe platform with backing from streaming giants
News

Magnite unveils next-gen SpringServe platform with backing from streaming giants

The upgraded CTV/OTT solution is designed to meet the evolving needs of premium streaming clients.

by Frances Sheen – Apr 24, 2025

Hoozu names Fabulate as new technology provider to power influencer campaigns
News

Hoozu names Fabulate as new technology provider to power influencer campaigns

Nathan Ruff: 'Fabulate offers the key functionality we were looking for - particularly in leveraging AI for brand safety and campaign reporting.'

by Mediaweek Admin – Apr 24, 2025

The supply chain wake-up call: Why smart brands are rethinking programmatic from the ground up
Opinion

The supply chain wake-up call: Why smart brands are rethinking programmatic from the ground up

'Between economic pressures, increased regulatory scrutiny and a growing demand for sustainable business practices, advertisers are waking up to a hard truth: you can’t optimise what you can’t see.'

by Ben Baker – Apr 24, 2025

Linktree unveils new products and partnerships for creators
News

Linktree unveils new products and partnerships for creators

Alex Zaccaria: 'Our platform brings both sides together with a system that actually works: creators earn, brands convert, and everyone grows.'

by Alisha Buaya – Apr 23, 2025

Google’s AI Overviews linked to sharp CTR declines, say SEO experts
News

Google’s AI Overviews linked to sharp CTR declines, say SEO experts

While Google insists its AI Overviews improve engagement, fresh research paints a different picture.

by Frances Sheen – Apr 23, 2025

Farmer Wants a Wife 2025: Meet the contestants
Television

Farmer Wants a Wife 2025: Meet the contestants

Get ready for the next chapter in the quest for love.

by Natasha Lee – Apr 23, 2025

The mother load: How advertisers can crack the code to Australia's biggest spenders
Agencies

The mother load: How advertisers can crack the code to Australia's biggest spenders

Christie Nicholas: 'Brands that understand this and meet mums where they are, digitally, emotionally, and financially, will earn loyalty and repeat purchases'.

by Natasha Lee – Apr 23, 2025

TV Ratings Tuesday 22 April 2025: Nine’s debate tops election coverage
TV Ratings

TV Ratings Tuesday 22 April 2025: Nine’s debate tops election coverage

The Great Debate – Election 2025: Australia Decides pulled in over 2.1 million viewers, leading key demos and ranking as Nine’s top non-news program.

by Tom Gosby – Apr 23, 2025

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