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Lurpak and MasterChef Australia put good food at the core of its new campaign via Mediahub
Linda Fagerlund: 'The MasterChef Australia: Back To Win season partnership is the natural next step, aligning perfectly with Lurpak’s premium positioning and food-first messaging.'
by Alisha Buaya – Apr 16, 2025
Masterfoods launches limited edition rebrand of tomato sauce ahead of the election
Annabel Archer: 'As Australia’s favourite tomato sauce, it only felt right to rename our most-loved product in honor of the star of the upcoming election, the Democracy Sauce.'
by Alisha Buaya – Apr 16, 2025
Media Roundup: Trump's trade war, Zuckerberg's Instagram confession, TikTok's trade hack, Taco Bell dumped and Mr G. returns
See the top industry stories trending today.
by Natasha Lee – Apr 16, 2025
Seven continues leadership expansion with key commercial appointment
Henry Tajer: 'I’m looking forward to mucking in with the team to deliver outcomes for clients.'
by Emma Shepherd – Apr 16, 2025
Kayo Sports breaks streaming record with biggest weekend of live sport
Julian Ogrin: 'The depth of our schedule is just another way we continue to deliver value for our customers.'
by Emma Shepherd – Apr 16, 2025
AKQA promotes AUNZ ECD Tim Devine and makes key appointments to global executive committee
Stephan Pretorius: 'These leadership appointments mark a pivotal moment for AKQA.'
by Alisha Buaya – Apr 16, 2025
Anthony Albanese's TikTok posts land with younger voters as Dutton and Bandt trail behind: Fabulate
Nathan Powell: 'Clearly the Albanese team have learnt a lesson or two about TikTok and are following best practice on the platform.'
by Alisha Buaya – Apr 15, 2025
Fifth Dimension becomes 5D as consultancy eyes growth across APAC
David Gemmola: '5D is not a traditional research agency; we are a strategic partner that transforms the complex into simple'.
by Natasha Lee – Apr 15, 2025
TV Ratings Monday 14 April 2025: Survivor finale boosts younger demos
Australian Survivor wrapped up with a strong finish on 10, winning the night in 16-39s and performing solidly in 25-54.
by Tom Gosby – Apr 15, 2025
Magical casting unveiled for HBO's Harry Potter series
HBO locks in powerhouse cast for Harry Potter reboot with fresh faces and franchise favourites.
by Natasha Lee – Apr 15, 2025
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