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Jaywing extends BizCover partnership and adds Lyka
Agency News

Jaywing extends BizCover partnership and adds Lyka

Jaywing has extended its partnership with BizCover and begun working with pet wellness brand Lyka, as demand grows for Digital PR and AI-driven SEO strategies.

by Staff Writer – Sep 24, 2025

'Kind of sad': Advertising expert labels lad's mag FHM's relaunch as 'desperate'
Publishing

'Kind of sad': Advertising expert labels lad's mag FHM's relaunch as 'desperate'

Jane Caro: 'Most men who read FHM will never get within cooey of a woman who looks like any of the models in there.'

by Natasha Lee – Sep 24, 2025

Those That Do names its first Creative Director to drive multi-market growth
Agencies

Those That Do names its first Creative Director to drive multi-market growth

Claire Sutton will be based in Sydney and work with CEO Ben Walker to guide creative delivery across Sydney, Melbourne, London and Dubai.

by Frances Sheen – Sep 24, 2025

Global marketing expert Neil Patel warns marketers to adapt now or be left behind
News

Global marketing expert Neil Patel warns marketers to adapt now or be left behind

The global marketing expert will share his views in his keynote speech during SXSW Sydney, 2025.

by Frances Sheen – Sep 24, 2025

'A huge honour': iD Collective appointed PR partner for Selma Blair-backed E.S.K skincare
Agency News

'A huge honour': iD Collective appointed PR partner for Selma Blair-backed E.S.K skincare

The skincare range was founded by celebrity doctor and GP Dr Ginni Mansberg.

by Natasha Lee – Sep 23, 2025

TV Ratings Monday 22 September 2025: Brownlow Awards crown Seven the night’s runaway winner
TV Ratings

TV Ratings Monday 22 September 2025: Brownlow Awards crown Seven the night’s runaway winner

Seven’s 2025 AFL Brownlow Medal ruled the night, hitting a 3.10m reach, 1.45m Total TV audience and 336k BVOD. Nine’s The Block followed, with Seven and Nine news strong across key demos.

by Staff Writer – Sep 23, 2025

WelleCo appoints Superhuman as Australian media partner
Agency News

WelleCo appoints Superhuman as Australian media partner

The Elle Macpherson-founded wellness brand is focused on scaling awareness and aligning.

by Natasha Lee – Sep 23, 2025

'The attention economy is a myth'
Opinion

'The attention economy is a myth'

'Brands that are set for growth are the ones who stop chasing the latest metric fad and start building holistic, outcome-focused measurement frameworks.'

by Staff Writer – Sep 23, 2025

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