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26 Talent Agency initiative aims to show SMEs the power of influencer marketing
Social Media

26 Talent Agency initiative aims to show SMEs the power of influencer marketing

Mikhailla Fitzgerald: "Influencers are the genuine storytellers crafting narratives that resonate and convert"

by Mediaweek Admin – Sep 13, 2023

Yakkazoo welcomes Rosie Thompson-Jones as head of experiential and events
Agencies

Yakkazoo welcomes Rosie Thompson-Jones as head of experiential and events

“I can’t wait to sink my teeth into some new and exciting projects."

by Mediaweek Admin – Sep 13, 2023

Matt Dyktynski steps down from Mix94.5's Breakfast Show after eight years
Radio

Matt Dyktynski steps down from Mix94.5's Breakfast Show after eight years

His final show on the station will be on September 15

by Mediaweek Admin – Sep 13, 2023

Coca-Cola Australia launches creative campaign for new flavour co-created by humans and AI
News

Coca-Cola Australia launches creative campaign for new flavour co-created by humans and AI

“Coca-Cola Creations is all about creating unexpected and magical moments for our fans."

by Mediaweek Admin – Sep 13, 2023

CRA announce winner of the 2023 Brian White Scholarship in radio news
Radio

CRA announce winner of the 2023 Brian White Scholarship in radio news

"It is an incredible chance to gain hands-on industry experience from the very best in the field.”

by Mediaweek Admin – Sep 13, 2023

DoubleVerify study finds 91% of marketers in APAC agree on the importance of measuring media quality
Data

DoubleVerify study finds 91% of marketers in APAC agree on the importance of measuring media quality

98% of marketers in APAC use ad verification tools and more than half are confident in measuring that quality

by Mediaweek Admin – Sep 13, 2023

Channel Factory and Playground xyz research finds contextually-targeted ads get 28% more attention
Data

Channel Factory and Playground xyz research finds contextually-targeted ads get 28% more attention

Alex Littlejohn: "Every second of attention on an ad has a huge impact for brands, which makes these results incredibly powerful"

by Mediaweek Admin – Sep 13, 2023

Podcast Ranker August 2023: ARN celebrates milestone, LiSTNR claims 8m+ audience
Audio

Podcast Ranker August 2023: ARN celebrates milestone, LiSTNR claims 8m+ audience

Acast's Australian True Crime joins the Podcast Ranker – straight into Top 20

by James Manning – Sep 13, 2023

TikTok expands Business Booms campaign with Canva
News

TikTok expands Business Booms campaign with Canva

The partnership will now pivot to larger businesses

by Mediaweek Admin – Sep 13, 2023

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