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Reputation management emerges as key focus in 2024, says Sefiani
2024 trends: Reputation management, evolving AI roles, sustainability challenges, growing consumer demands, and reshaping the comms landscape.
by Mediaweek Admin – Jan 24, 2024
Unilever opts for simplicity to elevate Weis brand following Emotive appointment
“We're hoping to build that strong emotional connection with the brand again.”
by Amy Shapiro – Jan 24, 2024
Roundup: Oscars nominations, Netflix to stream W.W.E.’s Raw, Sparro
Scott Stuber, Ita Buttrose, ABC, Condé Nast, Better Homes and Gardens, YouTuber MrBeast, Blackfella Films
by Mediaweek Admin – Jan 24, 2024
Ratings champ: Is Triple M’s Roo, Ditts & Loz Australia’s best FM breakfast show?
Making radio work: Well-connected familiar hosts, character voices, Triple M Rumour Mill
by James Manning – Jan 24, 2024
Leisa Goddard: Why AI will never replace journalism
"AI lacks the inherent empathy and emotional intelligence that human journalists bring to the table."
by Anita Anabel and Alisha Buaya – Jan 23, 2024
Matt Nunn on reclaiming $90 million Spotlight Retail Group account from PHD
The independent agency previously held the account from 2014 to 2020 before PHD Media took over from 2020 to 2023.
by Alisha Buaya – Jan 23, 2024
Comms Declare and Alchemy One Fossil Ad Ban billboards put the heat on Albanese
"We can’t reach our climate goals while allowing big coal and gas companies to use advertising."
by Mediaweek Admin – Jan 23, 2024
PUMA enlists Aussie sports stars in latest pack campaign via Bursty and Havas
"Some of the region’s most dynamic and engaging athletes both on and off the pitch."
by Mediaweek Admin – Jan 23, 2024
10 reveals new premiere date for Australian Survivor: Titans V Rebels
$500,000 is up for grabs.
by Mediaweek Admin – Jan 23, 2024
Magnite appoints Nick Henderson as lead, Revenue Solutions in New Zealand
Henderson will also focus on building key relationships with demand partners and agency decision-makers.
by Mediaweek Admin – Jan 23, 2024
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