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CX Lavender wins Scenic World and InterHealthcare
The new business wins join the agency's growing portfolio including BlueScope Australia and Headspace.
by Mediaweek Admin – Feb 6, 2024
Pitch Frenzy? Marketers prepare for a "big year" of account reviews
The increased activity is the result of budget constraints and delayed reviews.
by Danielle Long – Feb 6, 2024
Innocean, Australian Marine Conservation Society and Penguin Books launch a picture book to inspire young conservationists
Voice of the Sea is based on a song written by icon John Williamson for the AMCS.
by Mediaweek Admin – Feb 6, 2024
Is Gen Z driving the rise of in-house agencies?
“The youth of today will have less tolerance for the late-hour culture.”
by Amy Shapiro – Feb 6, 2024
Where's the Drama? Why streamers are scooping up scripted series
In 2024, you’re more likely to find your scripted Aussie drama on a streaming service than free-to-air
by Tess Connery – Feb 6, 2024
IMAA welcomes Jenna Lambert, Jessica Bray, Mike Wilson and Michael Petersen to its leadership team
They join current IMAA leadership team members Melissa Roberts, Es Chandra, and Angela Smith.
by Mediaweek Admin – Feb 6, 2024
Fighting fraud, rise of nano influencers and Instagram on top: HypeAuditor reveals trends of 2024
HypeAuditor predicts the Influencer Marketing market size will reach a staggering USD $22 billion by 2025.
by Mediaweek Admin – Feb 6, 2024
Management buyout sees expansion of Melbourne's 77 Productions
"We've seen a surge in video-related technologies in the last four years"
by Tess Connery – Feb 6, 2024
Publicis Groupe nets Tribal DDB's Davy Rennie to lead Digitas Australia and Balance
Rennie joins the Groupe after more than six years as national managing director of digital agency Tribal DDB.
by Mediaweek Admin – Feb 6, 2024
IAS launches AI-driven brand safety and suitability measurement product to Meta
The expansion with Meta gives advertisers increased transparency into whether campaigns are appearing next to safe and suitable content.
by Mediaweek Admin – Feb 6, 2024
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