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EssenceMediacom Australia retains Mable
The account will continue to be serviced out of EssenceMediacom Sydney and led by client partner Daniel Morgan.
by Mediaweek Admin – Feb 13, 2024
Avid Collective’s Daniel Ferrari tips to the top, winning Initiative’s Marketing Multi crown
The competition saw industry members work to predict the big ad moments from Monday’s Super Bowl.
by Mediaweek Admin – Feb 13, 2024
SXSW Sydney returns inviting session applications for 2024
The inaugural year featured 1,178 sessions and events
by Mediaweek Admin – Feb 13, 2024
Nielsen: Marketers don't feel equipped to implement end-to-end measurement
The gap in confidence and capability is pronounced in the APAC region, only 45% of marketers are confident in their ability to measure ROI.
by Mediaweek Admin – Feb 13, 2024
How Visa is helping athletes become creators to leverage its brand in 2024
"Alongside music entertainers and cultural trailblazers, athletes drive the creator economy."
by Amy Shapiro – Feb 13, 2024
Amazon, Teladoc Health and Maccas: iHeart and Magellan AI reveal top brands advertising on Australian podcasts
Corey Layton: "Podcasts have yet again proven to be Australia’s fastest growing advertising medium, setting up 2024 to be even bigger again."
by Mediaweek Admin – Feb 13, 2024
The unexpected journey from a "professional blind date" to Prime Video's first Aussie feature film, Five Blind Dates
Shuang Hu: "It was so therapeutic"
by Anita Anabel – Feb 13, 2024
Market drags on Seven West Media result despite audience and share growth
James Warburton: ‘Financial performance reflects the weakness in advertising markets’
by James Manning – Feb 13, 2024
Nathan Saville joins Bastion as general manager of research and data division
Saville was most recently COO at Pollinate, where he led the design and implementation of processes within the agency.
by Mediaweek Admin – Feb 13, 2024
Decline in churn, drop in vacancies and industry growth: MFA industry census reveals the health of Australia's media agencies
Linda Wong: "The MFA Census reflects an industry in great health, with all key metrics showing signs of continued improvement."
by Mediaweek Admin – Feb 13, 2024
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