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Australian job losses confirmed as Paramount Global swings the axe
The memo does not say exactly how many positions will be cut.
by Tess Connery – Feb 15, 2024
EssenceMediacom forms data, technology and analytics division
The team will lead the charge in providing client consultation and business solutions.
by Mediaweek Admin – Feb 15, 2024
JCDecaux takes off with global airport programmatic trading
The global prDOOH network will initially be available at the top 15 worldwide airports, including Sydney Airport.
by Mediaweek Admin – Feb 15, 2024
Advertising Associates expands Kia remit and appoints Peter Hunter to led Sydney office
The agency also expands its remit with longstanding client Kia to include digital services.
by Mediaweek Admin – Feb 15, 2024
Jasmin Bedir: Let’s all be Alice in Wonderland and fall down the rabbit hole of AI in marketing
"We are in a New Era of AI in literally all aspects of marketing communications."
by Mediaweek Admin – Feb 15, 2024
Attivo Group launches trans-Tasman PR agency Tonic Communications
The agency will focus on strategic consumer PR, social media, influencer management, content, activations and events.
by Mediaweek Admin – Feb 15, 2024
Nina Christian: Creating an elegant personal brand, the butterfly way
They key to attracting (and keeping) attention as a personal brand
by Mediaweek Admin – Feb 15, 2024
"From one icon to another, welcome to Australia": Vegemite welcomes Taylor Swift with a cheeky billboard
The billboard was a collaborative effort from Bega, Thinkerbell, and Starcom.
by Mediaweek Admin – Feb 15, 2024
TV Report February 14, 2024: Explosive argument erupts on Married at First Sight between Tim and Sara
Three people sent home on Australian Idol
by Anita Anabel – Feb 15, 2024
Guideline SMI's Jane Ractliffe predicts "vibrant" year for media
The webinar will draw from forward pacings data for 2024 to identify ad spend trends and key growth channels.
by Mediaweek Admin – Feb 15, 2024
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