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News Corp D_Coded 2024: In-article News Shorts and LiveRamp’s Safe Haven agreement
The expansion of Shorts into in-article placements means vertical video ads will find engaged audiences within the articles they’re reading.
by Tess Connery – May 14, 2024
News Corp D_Coded 2024: Google PAIR and LiveRamp ATS Direct
Pippa Leary said News Corp "is leading the industry in unlocking the value of first-party data.”
by Tess Connery – May 14, 2024
Ellie Rogers leaves Snap after a year as ANZ agency lead
"In order to better support the needs of our agency partners, we’ve restructured our local agency team."
by Alisha Buaya – May 14, 2024
How to #newsjack the federal budget
In The Media PR's Oryana Angel explains how to pitch journalists stories connected to the budget, including why "coming in with ‘me too’ or ‘I agree’ probably won’t be enough to cut through."
by Mediaweek Admin – May 14, 2024
Wellcom Sydney brings Stanley Water Bottles to Australian Fashion Week
The agency was appointed as Stanley's agency of record in October last year.
by Alisha Buaya – May 14, 2024
Ogilvy Health unveils latest for Bowel Cancer Australia
Nina East: "We set out to make a confronting campaign that would make a difference."
by Amy Shapiro – May 14, 2024
TV Ratings 13 May 2024: Medical emergency shocked The Summit hikers
Mackenzie and Levi are shunned during Home & Away.
by Jasper Baumann – May 14, 2024
Jacqui Abbott appointed Qantas' executive manager, corporate affairs
Abbott has reunited with Qantas' new chief corporate affairs and communications officer Danielle Keighery; the pair worked together at Virgin.
by Tess Connery – May 14, 2024
XPO: The Mars Agency rebrands to Mars United Commerce
The new name has been adopted by all of The Mars Agency’s operations around the world.
by Alisha Buaya – May 14, 2024
$100m in Q1 digital media wastage: 'Brands could be doing so much better'
The retail sector recorded $28.1 million in ad spend wastage.
by Alisha Buaya – May 14, 2024
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