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First Australian Vogue-branded cafe coming to Sydney's Darling Harbour
Publishing

First Australian Vogue-branded cafe coming to Sydney's Darling Harbour

The venue will join Vogue cafes in locations such as Beijing, Doha, and Istanbul.

by Tess Connery – May 23, 2024

TRA study reveals how brands can foster effective connections
Brands

TRA study reveals how brands can foster effective connections

Only 2% of Australians spontaneously mentioned personalisation as something that makes them feel connected to brands.

by Alisha Buaya – May 23, 2024

TV Ratings 22 May 2024: The Summit contestants faced a dramatic evacuation
TV Ratings

TV Ratings 22 May 2024: The Summit contestants faced a dramatic evacuation

The Project spoke to MasterChef’s Snezana Calic.

by Jasper Baumann – May 23, 2024

Seven and Pinterest come together to help viewers curate their own Dream Home
Television

Seven and Pinterest come together to help viewers curate their own Dream Home

Pinterest users can explore the room reveals, curate their own “dream homes” online, and buy products from key program sponsors.

by Jasper Baumann – May 23, 2024

Baxter, Ferrier, and Wilson on Naked, 20 years on: 'I wouldn’t sell to a basket case holding company'
Features

Baxter, Ferrier, and Wilson on Naked, 20 years on: 'I wouldn’t sell to a basket case holding company'

The trio speak with Mediaweek about what they learned, what they'd do differently, and why they want "modern day Nakeds popping up much more frequently than they are."

by Amy Shapiro – May 23, 2024

ELLE Australia and Joy Agency partner on launch campaign for new MG Motor vehicle
Agencies

ELLE Australia and Joy Agency partner on launch campaign for new MG Motor vehicle

The campaign will be backed by a public relations campaign, influencer marketing, social content, podcasts and ELLE digital and editorial content.

by Alisha Buaya – May 23, 2024

Ipsos iris: Bondi attacks, Lehrmann verdict, Kate Middleton drive news in April
News

Ipsos iris: Bondi attacks, Lehrmann verdict, Kate Middleton drive news in April

Plus: Gaming on the rise, up 2.7% from last month.

by Tess Connery – May 23, 2024

Odette Barry: Reach at all costs (or specifically a $10m phoney house)
Opinion

Odette Barry: Reach at all costs (or specifically a $10m phoney house)

Roxy Jacenko is feeling the consequences of the old adage "all publicity is good publicity."

by Mediaweek Admin – May 23, 2024

Pedestrian Television records 43 million streaming minutes since October launch
Television

Pedestrian Television records 43 million streaming minutes since October launch

Over half of Pedestrian Television's audience is in the 18-39 demo.

by Jasper Baumann – May 23, 2024

'We have to do the work': Crunchyroll is busting anime advertising myths
Streaming

'We have to do the work': Crunchyroll is busting anime advertising myths

"We also have to inform advertisers that our audience does not just 'watch', they are fully invested in the ecosystem of not only anime but pop culture."

by Jasper Baumann – May 23, 2024

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