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The Hallway launches Australia's first hybrid ute: GWM Cannon Alpha Hybrid
Agencies

The Hallway launches Australia's first hybrid ute: GWM Cannon Alpha Hybrid

"We knew there’d be some raised eyebrows at the launch of Australia’s first ever full hybrid ute."

by Alisha Buaya – Jun 4, 2024

BBC News channel free for first time in Australia
Digital

BBC News channel free for first time in Australia

The livestream is the newest addition to the BBC’s digital transformation, following the launch of the new BBC.com site and BBC app globally.

by Jasper Baumann – Jun 4, 2024

Daily Tele launches DTTV: 'This is the future of news'
News Brands

Daily Tele launches DTTV: 'This is the future of news'

Ben English said DTTV “is the most significant transformation of our newsroom in years."

by Tess Connery – Jun 4, 2024

Amazon Web Services nabs Matt Kaufman as head of marketing AUNZ
News

Amazon Web Services nabs Matt Kaufman as head of marketing AUNZ

Jadanne Dare held the role until last May, when she moved to KPMG.

by Brittney Rigby – Jun 4, 2024

April ad spend back 5.6%, but news grows 1.8%
Adspend

April ad spend back 5.6%, but news grows 1.8%

"Gambling ad spend is back 19.6% and restaurant ad spend is back 13.6% all due to a 64% fall in revenue from the food delivery subcategory."

by Alisha Buaya – Jun 4, 2024

Roundup: Tracy Grimshaw's return to television, Mike Sneesby, Spotify shares jump
Television

Roundup: Tracy Grimshaw's return to television, Mike Sneesby, Spotify shares jump

Rupert Murdoch, AI dangers, Payments to US media, Washington Post, Ex-TV presenter ‘tried to kill’ woman, Mike Flanagan

by Mediaweek Admin – Jun 4, 2024

Lauren Meisner: Bumble's fumble proved a good brand apology works
Opinion

Lauren Meisner: Bumble's fumble proved a good brand apology works

"Though Gen Z is highly critical of corporations ... they want to feel like the brands they support are listening to them."

by Mediaweek Admin – Jun 4, 2024

Audible launches first global brand marketing campaign
News

Audible launches first global brand marketing campaign

"It was crucially important to identify a precise voice and marketing approach to appeal to our expansive listening audience."

by Alisha Buaya – Jun 3, 2024

Inside the Michael Hill rebrand: Outdoor, cinema, and Vogue get media dollars
Marketing

Inside the Michael Hill rebrand: Outdoor, cinema, and Vogue get media dollars

“I haven’t had an increased budget since the day I started at Michael Hill. I had exactly the same marketing spend when I began."

by James Manning – Jun 3, 2024

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