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Prime Video ad tier to include 'meaningfully fewer ads' in July launch
16.6% of VoD households are choosing a cheaper ad-supported plan, compared to 9.2% a year ago.
by Jasper Baumann – May 22, 2024
'Things just got feisty' at Macca's in campaign via DDB Sydney and Shift 20
Lancy Huynh: "We know spice lovers come from a range of different backgrounds, so it was important that we reflected that in our campaign creative."
by Amy Shapiro – May 22, 2024
National Breast Cancer Foundation unveils brand strategy via FutureBrand
The work for NBCF comes as a pro bono commitment from FutureBrand Australia.
by Amy Shapiro – May 22, 2024
Linkby's Chris Wirasinha on his experience as a second-time founder
Linkby has added 15 new staff over the last couple of months and now has 60 employees. It just made its debut on Awin's Power 100 list.
by Jasper Baumann – May 22, 2024
Big brands treating AI as 'corporate Ozempic' poses indie opportunity: Bingemann
"Within our industry there's an anti-AI fear narrative that's been circulating."
by Tess Connery – May 22, 2024
Seven and Visa renew exclusive data partnership
The partnership includes the addition of three new segments: luxury brands and stores, SMB owners and seasonal shoppers.
by Jasper Baumann – May 22, 2024
'Comprehensive understanding': MFA releases update to media agency industry guide
The updated guide includes new sections on influencer marketing, gaming, experiential, and evolving audio platforms.
by Alisha Buaya – May 22, 2024
'Hubris is a bit much': Industry split on 'big story' of Mat Baxter joining Mutinex
Ben Shepherd weighs in: "Weird flex to bang on about how dumb everyone is ... and also in the same breath talk about all the money you're going to make." Plus fresh Baxter commentary on his move.
by Bryden Campbell – May 22, 2024
TV Report 21 May 2024: Farmer Joe finds the one during Farmer Wants a Wife
The Project spoke to the Harlem Globetrotters.
by Jasper Baumann – May 22, 2024
Hannah Sturrock on ACA Create Space results: 'People need encouragement’
“I’ve looked at a lot of data to try and figure out what was going on, and it's not easy on this one: A 10 point drop in LGBTQ+ inclusion."
by Amy Shapiro – May 22, 2024
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