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It's Friday launches full-service media; Michelle Miroforidis to lead connections media strategy
"Having the ability to solve problems in a connected way will further deepen our ability to deliver brand experiences that are impossible to ignore."
by Alisha Buaya – Jul 15, 2024
TV Ratings 14 July 2024: Travel Guides explore Australia's second oldest city, Newcastle
The Sea Eagles beat the Knights 44-6.
by Jasper Baumann – Jul 15, 2024
Kate O'Loughlin: 'Brat' is the ultimate lesson in distinctive media devices
"The album release was the perfect example of the power of a distinctive media device in delivering disproportionate word of mouth for any brand."
by Alisha Buaya, Grace Gollasch and Jasper Baumann – Jul 15, 2024
CX Lavender promotes Claire Austin and Rusty Nelson
Ryan Stubna: “Claire and Rusty excel in customer-centric creativity and their experience across various disciplines within the agency has shaped their leadership styles."
by Alisha Buaya – Jul 15, 2024
Bench Media promotes Sebastian Diaz and Nate Vella
Anthony Fargeot: "Sebastian and Nate are perfectly positioned to provide the latest knowledge to clients."
by Alisha Buaya – Jul 15, 2024
Next&Co: Advertisers waste record $123 million in digital ad spend
Retail brands continue to lead in ad spend wastage, followed by the finance sector. Google has topped the digital media waste list among media channels.
by Amy Shapiro – Jul 15, 2024
Nine will bank $135 million in ad revenue for Paris Olympics: Mike Sneesby
Sneesby adds that this number "guarantees that Nine will be profitable on the Paris Olympic and Paralympic Games."
by Jasper Baumann – Jul 15, 2024
Endometriosis Australia launches first national TVC via Havas Red, 'Take Your Life Off Hold'
"There is still an average six-and-a-half-year delay between the onset of symptoms and diagnosis of endometriosis in Australia."
by Amy Shapiro – Jul 15, 2024
TV Report 14 July 2024: Samantha Jade stuns judges on Dancing with the Stars
The Project spoke to Astronaut Katherine Bennell-Pegg.
by Jasper Baumann – Jul 15, 2024
Local offerings in Melbourne and Marty Sheargold's brekkie departure: Dave Cameron on survey four
"For Marty to end his breakfast commitment on his best result is kudos to him and his team."
by Tess Connery – Jul 15, 2024
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