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IAB updates Connected TV Handbook for marketers
"Understanding the capabilities and challenges Connected TV as a device poses to our industry is critically important."
by Tess Connery – Jun 12, 2024
Lee Liversedge joins Enigma as creative director of brand, property, and place
"The focus of my career has been on creating connected brand experiences that stimulate and amplify human behaviours wherever people live, work, and play."
by Alisha Buaya – Jun 12, 2024
'If your brand has a dupe, you could be the greedy sheriff': Pollinate on dupes' surge amid cost of living crisis
70% of women believe dupes are the “Robin Hood” of brands: taking away from corporations and giving back to consumers.
by Jasper Baumann – Jun 12, 2024
Racing Toyotas, sexual sauce ads, and child safety concerns: Ad Standards' latest rulings
Coburg Toyota, Match Masters, and Pickle My Chili all faced the gavel.
by Amy Shapiro – Jun 12, 2024
Kenny Hill chose an acquisition with Howatson+Co so as not to 'shortchange' clients
"If I was to have done something like this with one of the big global networks – and that was certainly an option on the table – I don't think that would have suited them [clients] as well as this."
by Amy Shapiro – Jun 12, 2024
Arnott's Group and The Neighbourhood on last minute decisions which make the work better: Inside Effectiveness
"The way Arnott's and The Neighbourhood work is a really clear KPI structure, we're all celebrating the results we're getting."
by Alisha Buaya – Jun 12, 2024
Hipages overhauls brand via FutureBrand Australia
Nick Ellery: "Our business transformation was the catalyst for evolving the hipages brand."
by Amy Shapiro – Jun 12, 2024
Ancestry launches inaugural campaign with State of Origin
DEPT and Ancestry leveraged AI to supercharge production efficiencies.
by Alisha Buaya – Jun 12, 2024
Francis Coady launches Grand Pacific Entertainment & Advisory
The business will offer advertising advisory services, plus develop and fund scripted dramas, documentaries, comedies, music, and podcasts.
by Alisha Buaya – Jun 12, 2024
Game Day Collective launches to help brands with gaming authenticity
"Marketing is a fine art and gamers are one of the most savvy consumers out there, so brands must ensure they understand them and what makes them tick."
by Jasper Baumann – Jun 12, 2024
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