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TV Ratings 1 August 2024: Cowboys beat 12-man Tigers side 48-30 at Leichhardt Oval
TV Ratings

TV Ratings 1 August 2024: Cowboys beat 12-man Tigers side 48-30 at Leichhardt Oval

Irene threw a disaster dinner party during Home & Away.

by Jasper Baumann – Aug 2, 2024

Mutinex introduces AI-powered offering, Hendren: 'It exists in a category of one'
Marketing

Mutinex introduces AI-powered offering, Hendren: 'It exists in a category of one'

Baxter says Hendren "breaks a category and creates a new one", while Innis promises "Hendren will help marketers reclaim their valuable time and redirect it to what really matters."

by Alisha Buaya – Aug 2, 2024

Exclusive: Instagram flies Off the Handle with launch of first Australian podcast
Industry Podcasts

Exclusive: Instagram flies Off the Handle with launch of first Australian podcast

“We're trying to elevate longer form conversation off platform, while acknowledging how people connect and create on Instagram."

by Alisha Buaya and Kellie Brown – Aug 2, 2024

Amex taps Millie Ford as ambassador to 'drive brand relevance'
Brands

Amex taps Millie Ford as ambassador to 'drive brand relevance'

The card's launch was celebrated with the 'Lime Cordiale & Friends' music gig.

by Amy Shapiro – Aug 2, 2024

CMOlympics: Allianz's Shez Ford on creating 'community and connection'
Marketing

CMOlympics: Allianz's Shez Ford on creating 'community and connection'

"The team is working like a media newsroom to be reactive in every moment and it’s a new approach for Allianz and it’s working."

by Amy Shapiro – Aug 2, 2024

Gaming worth $184bn globally but ad apend remains low: WARC
News

Gaming worth $184bn globally but ad apend remains low: WARC

US advertisers are forecast to spend $6.7bn on in-game ads this year, equivalent to just 3.7% of total US digital ad spend.

by Jasper Baumann – Aug 2, 2024

BritBox joins Foxtel's suite of integrated apps
Television

BritBox joins Foxtel's suite of integrated apps

The app will be integrated into the Foxtel platform in August.

by Jasper Baumann – Aug 2, 2024

Ad demand down 1.1% in June, OOH jumps 14.2%: Guideline SMI
Adspend

Ad demand down 1.1% in June, OOH jumps 14.2%: Guideline SMI

"Outdoor is clearly the media of the moment as it’s delivered record levels of ad spend for the June month, the second quarter, the calendar year-to-date and financial year periods."

by Alisha Buaya – Aug 2, 2024

Media Movers: Danny Bass, Liana Rossi, Adam Sadler, Sian Whitaker
News

Media Movers: Danny Bass, Liana Rossi, Adam Sadler, Sian Whitaker

Plus: Ryan Ferguson, Lorraine Woods, Alastair Baker, Serena Leith, and Sebastian Vizor.

by Alisha Buaya – Aug 2, 2024

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