Tapt Media appoints Wade Kingsley as Head of Campaign Strategy

Tapt Media has appointed Wade Kingsley as Head of Campaign Strategy. The media executive moves into a full-time role after consulting for the business. 

Kingsley brings more than 30 years of experience across content, marketing, and commercial strategy. He will work from Tapt Media’s Melbourne office and report directly to Brian Gallagher, Tapt Media's Chief Commercial Officer, according to an internal announcement seen by Mediaweek.

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What the role covers

Kingsley will work with sales and content teams nationwide to strengthen Tapt Media’s strategic capabilities on both reactive and proactive campaign responses. 

Gallagher made the internal announcement, and said Kingsley's remit includes unlocking new revenue opportunities and delivering multi-platform campaigns for clients.

Gallagher told Mediaweek the appointment was about commercialising Tapt Media’s audience. “I have always been impressed with Wade’s ability to develop strategies that deliver client outcomes. At Tapt Media, we have an abundant and growing audience across broadcast, streaming, and podcast platforms. Wade focuses on how we turn that audience into brand value for our clients,” Gallagher said.

“The current market conditions demand quality thinking, and Wade is among the best, globally, when it comes to harnessing the power of audio advertising. It’s a privilege to welcome him aboard.”

Kingsley is already working in the role. “Wade has already hit the ground running, as many of you have already experienced,” the announcement said.

Kingsley’s commercial track record

Kingsley helped found the Create division at Nova Entertainment and launched The Studio at Southern Cross Austereo (SCA). He also served as a General Manager at Dentsu, where he managed major client relationships and led teams.

Inside Tapt Media

Tapt Media owns talk radio stations 2GB, 3AW, 4BC, and 6PR. In October, the network expanded its audio output with The Summary, a news podcast released three times each weekday and produced by its four newsrooms.

The network’s cumulative radio audience reached 1.78 million in GfK Radio 360 Survey 6 2026, up 4.6% year on year. Its streaming audience rose 12.8% to 485,000 listeners.