Gai Le Roy said more education is needed for agency planners and media owner sales teams to drive growth for programmatic DOOH.
"Out-of-home can start to demand more spending from advertisers, rather than just the 4% or 5% we're currently seeing today."
Michael Provenzano: "We first helped supercharge the programmatic OOH marketplace more than a decade ago, and a lot has changed since."
Melissa Hey: “We anticipate cautious spending by consumers across key sales periods as we lead into 2024."
Jean-Christophe Conti: "Advertising budgets continue to be reallocated for increased prDOOH"
"I look forward to working with the team on further expanding JOLT’s programmatic and first party data capabilities.”
"I'm incredibly honoured to be joining JOLT at such an exciting stage in its growth"
"Our goal is to inspire our clients to use DOOH to its full potential, unlocking the data-driven, relevant and unique messaging that...
The report provides a unique insight into the DOOH industry with in-depth interviews and survey data
Out of Home has grown close to 50 per cent year on year in Q3
