The move comes as the outdoor media company expands its leadership team.
The Outdoor Media Association gathered the industry at W Sydney to celebrate top out-of-home leaders.
The pair will replace Brad Palmer and James Lambert.
QMS has upgraded 50 static panels to digital across the City of Sydney street furniture network.
The awards recognise individuals, teams and organisations contributing to the development of the OOH industry.
The deal adds outdoor media to Nine’s streaming, broadcast and publishing assets across Australia and New Zealand.
Audience numbers across the The Oxford Street precinct were up 23%.
The proposition is built on three pillars: scale, breadth and market dominance.
The agreement takes effect from 1 May and cover major cities.
The out of home sector officially launched its highly anticipated MOVE audience measurement tool nationwide.
The Australian outdoor industry's $20 million MOVE platform lands March 9, with world leading human attention metrics.
It's the fourth consecutive year QMS has partnered with the initiative.
The 2025 Mardi Gras Festival drove a 25% increase in parade attendance within the Oxford Street and Taylor Square precinct.
They're moving from We Think Media to its in-house team from 1 April.
