QMS will represent Metcash's LocalEyes network of 860 digital screens from September, with scope to expand to 3,000-plus sites.
The Emporium execution is the centrepiece of a broader national campaign across QMS’ digital outdoor network.
Twenty-eight out-of-home members are donating digital inventory to The Big Appeal ahead of the end of financial year.
For this year’s Vivid Sydney, QMS has partnered with more than 20 brands.
The sites, previously static, have been converted into digital screens.
The move comes as the outdoor media company expands its leadership team.
The Outdoor Media Association gathered the industry at W Sydney to celebrate top out-of-home leaders.
The pair will replace Brad Palmer and James Lambert.
QMS has upgraded 50 static panels to digital across the City of Sydney street furniture network.
The awards recognise individuals, teams and organisations contributing to the development of the OOH industry.
The deal adds outdoor media to Nine’s streaming, broadcast and publishing assets across Australia and New Zealand.
Audience numbers across the The Oxford Street precinct were up 23%.
The proposition is built on three pillars: scale, breadth and market dominance.
The agreement takes effect from 1 May and cover major cities.
