oOh!media extends GPT partnership across 16 shopping centres

oOh!media has extended its partnership with The GPT Group, winning a new multi-year exclusive Out of Home contract covering 16 GPT shopping centres across Australia.

The deal includes more than 700 large and small format digital sites. Six of the centres are in New South Wales, five in Victoria, three in Western Australia and two in Queensland.

The portfolio includes Melbourne Central and Highpoint in Victoria, Pacific Fair in Queensland, Macquarie Centre in Sydney and Karrinyup Shopping Centre in Western Australia. Together, the centres record $10.5 billion in retail sales from more than 3,800 retailers and 205 million visitors a year.

oOh! says its retail network accounts for 43 cents of every dollar spent in Australian shopping centres and delivers a 35% greater return on marketing investment than any other provider.

Robbie Dery, chief commercial operating officer at oOh!media, said: “Our long-standing partnership with GPT is a powerful endorsement of the strength and scale of our retail offering, and our ability to deliver meaningful results for advertisers in the environments that matter most.

“With the introduction of MOVE, we can now demonstrate the scale and impact of our retail network, which reaches 9.8 million Australians every week and connects with six in 10 shoppers. Combined with our market-leading national footprint, this long-term partnership reinforces our position as a leading retail media partner, delivering a premium, data-led platform that drives stronger outcomes for advertisers.”

Kate Stone, general manager, business development – retail at GPT, said: “We're committed to delivering the best retail destinations in the country, and that means partnering with best-in-class operators who share our ambition.

“oOh! has been a trusted partner for more than 15 years, consistently demonstrating the capability to deliver at scale while genuinely enhancing the shopping centre experience for our customers and retail partners.

“Their national reach, proven delivery and robust measurement framework through MOVE give us the confidence to evolve a retail media platform that creates real, lasting value for our retailers and the communities we serve.”

Melbourne Central has the highest footfall of the portfolio’s centres. In March 2025, oOh! secured one of Australia’s largest retail curved wall-mounted LED screens at the centre, as part of a rollout of 19 new and upgraded large format digital assets across GPT’s portfolio. The 48-metre installation wraps around the Melbourne Central Clock and gives brands access to 51 million annual visitors.